HOW IT STARTED
Cowgirl Cartel didn’t start as a clothing brand.
It started as an outlet.
A place to create through grief, growth, healing, and everything that came with learning to trust myself again.
What began as late nights sketching designs slowly became something bigger. Not because I had everything figured out, but because I didn’t.
Life has a way of changing you. Loss has a way of changing you even more.
Somewhere between heartbreak, rebuilding, and finding my way back to myself, Cowgirl Cartel was born.
This brand isn’t about fitting in. It’s for the girls who have been through things no one else sees. The girls who keep showing up anyway. The girls willing to bet on themselves when nobody else will.
Every design tells a story.
Every collection is a reminder that where you’ve been doesn’t define where you’re going.
Cowgirl Cartel is for the girls writing their own story.
And this is only the beginning.
Some people leave a mark on your life that time never really touches.
Cameron was my best friend. Our friendship was unmatched, and somehow, it still is.
She lived in her Doc Martens, loved Motley Crüe, called everything cool “rank,” and somehow was always losing the retainer that held one of her front teeth. She was unapologetically herself and reminded everyone around her to live a little louder.
One thing she always said was:
Stay Rad.
After losing her, those words never left me.
A piece of her spirit lives inside Cowgirl Cartel. Every time you see Stay Rad, know it’s more than a slogan. It’s a reminder of the friend who shaped me, continues to inspire me, and will always be part of this brand.
It’s for Cameron.
